Tonya
~
6 min
· Posted on
November 16, 2020

To Brand or Not To Brand: That’s the Question?

What is the first thought that comes to your mind when you see an orange-pink-purple gradient? We can bet it immediately recalls an Instagram app. And it's not some kind of magic. In fact, it's a wise app branding strategy. Your online course branding needs it as well.

If you want to make your online courses easily recognizable, you're to create a unique style and custom design for it. You might think that getting a unique app is expensive, as you need to go for a white label. However, you're wrong. Today, LMS tools offer you various options to enhance your online course design and make them stand out without spending a fortune.

In this article, we're going to tell you why online course branding matters, the latest trends in the app and web course design, and some hot examples of these trendy things. Our design team has also prepared some references on how you can create your color scheme with Gurucan platform. Let's go!

Why Does You Need Online Course Branding and Proper Color Scheme Choice?

Of course, your courses are unique as you created them from scratch and have put all your feelings into them. However, the users usually search through dozens of similar courses to find the ones that actually strike. Thus, you need to stand out not only with your content but also with the design. As the first thing your user sees is not your content — it's design and color scheme.

In the world of almost 5 million apps, you don't want to get lost. It's in your interest to make your online course design eye-catching.

You also might have heard that every color has its psychological effect. For instance, green talks about wealth, the blue color is associated with trust. That's why a lot of companies create their fintech products and banking apps in blue color schemes. So, you’d better consider unique and well-designed online course branding.

According to Kissmetrics, visual appearance is one of the key factors influencing consumers' purchasing decisions. Another QuickSprout research indicates that 90% of all product assessments have to do with color. Thus, think about including color research and strategy in your company's entire marketing business strategy.

If you don't know where to start, don't worry. We've got you covered. Here are the trends both in mobile app and online desktop course color schemes.

Trends in Color Schemes for Your Online Course

Here are the most vivid trends for app UI design color schemes. The Gurucan design team has created several schemes to illustrate the trends and show what you can do with Gurucan new color scheme feature for your online course branding.

High-Contrast Colors

High-contrast colors are those that are directly opposite one another on the color wheel. They have the highest contrast possible. For instance, black and white color couple is the best example of contrasting colors.

A high-contrast color scheme has become popular with many apps and online courses. The main idea of such design is to attract people's attention and to remain in memory for a long time.

It's used mostly for specific important UI elements such as CTA buttons. Such colors provide a striking contrast and draw users' concentration.

Below, you can see how you can create a contrasting online course branding color palette within Gurucan platform.

online course branding nutrition
Gurucan high-contrast scheme example

Gradient Colors

Gradient colors are those that are blending from one to another. One of the most popular examples is a famous Instagram gradient mentioned above.

A gradient can be of two types: one-color and high-contrast color. In the first case, we have a gradient, from, let's say, navy to light-blue. The second option is when we make a gradient from one contrasting color to another, from pink to blue.

Gradient design reminds people of the real world as all the things around us have gradients. So, the gradients look very natural and calming, and such a light contrast brings comfort and is associated with casual design. Probably, that's the reason why they are often used in meditation and relaxing apps.

online course branding Sport
Gurucan gradient scheme example

Black, Grey and White Colors

Minimalism is always a trend. This color scheme makes your brand look very strict, professional, and sophisticated. Also, it's a great option if you're not a designer by your nature. Choose black and white colors for your online course branding as you can never go wrong with them.

Such a color scheme also helps users concentrate more on the content inside the app than the app design. Moreover, with a dark mode introduced for iOS devices, your B&W app might look very authentic and natural.

At Gurucan, you can create such a kind of color design and even choose a bright color for Success actions if you want to add up a little accent.

online course branding fashion
Gurucan B&W scheme example

Pastel and Muted Colors

Such soft types of color have become a real trend in 2020. The shades of fair colors complement each other, while muted colors make the design light and can calm down the user.

Therefore pastel and muted colors are often used for health and meditation apps. Moreover, it'd be great to consider them for your course design if you have online art courses.

online course branding kids blog
Gurucan pastel scheme example

Minimal Color Use

This trend might be relevant to the gradient color scheme. It also implies the use of one color with similar colors or its shades. However, it doesn't mean that you'll use only one color to create a monochrome design. You just need to reduce the number of colors to a limited extent while creating your online course branding.

Here is our Gurucan example on how to create an excellent minimal color scheme.

online course branding cooking
Gurucan minimal color use scheme example

Examples of Mobile App with Trendy Color Schemes

We’ve mentioned some design trends above. But not to make it unfounded, we’ve picked up some real-world apps that you can find in the store on your device.

SWEAT is one of the most well-known apps in the fitness world. Their bright pink color stands out, and we're sure that now when someone sees this color, the first app that comes to their mind is SWEAT. Well done, SWEAT team!

Sweat app
Sweat website
SWEAT website

Another fitness app example is Running by Verv. They also use bright color schemes to attract more attention and to make the entire design catchy. These fitness apps are great examples of using bright colors in app design. So, you can borrow their color scheme ideas and get inspired to create great online course branding scheme on your own.

Running app

Gradients are also trendy, which is proved by dozens of apps in the stores. For example, the Fabulous app for building sticky and solid habits uses gradient on its website. Moreover, they include pastel and muted colors to their app.

Fabulous website
Fabulous app

Calm is a meditation app famous for its sophisticated and relaxing design. The team used a gradient color scheme very wisely as blue color and gradient effect work very calming and make users softer together.

Calm app

Black and white color schemes are often used in fitness apps. NTC+ and 8fit apps prove this trend. 8fit is also a great example of combining several trends: they use both B&W colors together with muted ones.

Nike app
8fit website
8fit website

Instead of Conclusion

As you see, these design trends are used in real apps that are available in your app store. We hope that we inspired you to start online course branding, especially now when you see that it won’t cost you a fortune. It’s so easy to create a unique branding color scheme, so why not to use it?


Go out there brand yourself, be yourself because you just can. With Gurucan.

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