Tonya Mora
9 mins
· Posted on
July 5, 2024

Why do your online courses need a mobile app

Mobile phone became a third hand for many people. We read newspapers via mobile apps, chat via social media, listen to music or podcasts using a smartphone.

The number of mobile users is approaching a five billion milestone. More than 61% of Earth population are accessing the Internet from their mobile phones and spend around 3 hours daily there. So what do all these numbers mean? It merely shows a mobile industry is a tremendous sphere earning $101 billion per year.

If you're a young and ambitious creator dreaming of personal online courses, you definitely need to pay attention to a mobile app opportunity.

Why do I need an online course mobile app?

  1. Always on the user's screen

Brands are struggling for the client's attention every second. That's not a piece of cake to attract a new audience. But a mobile app opens up vast opportunities in the user acquisition process.

As people spend so much time in their smartphones, your mobile app has a lot of chances to be always visible. Especially consider targeting Generation Z — they spend 20% more time in apps than the rest of the population.

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People look at their phones so many times per day, most of the time, unintentionally. It means your app icon will always be in their sight. Create a catchy icon to look distinctive on the screen.

But yeah, first you need to create a great app, promote it wisely, and make it searchable in the app stores. Of course, it requires time and resources, but you can develop it through a trustworthy platform to minimize all the tech headaches.

2. More personalization = more loyalty

An app allows the creators to personalize their client user experience. When downloading an app, all the customers can choose the settings appropriate and suitable for them. Moreover, user engagement is easy to monitor. Targeting various groups of people with different content is one of the main advantages of mobile apps. Let's say, you have a fitness app. People have different sports goals — some want to lose weight, others dream of gaining. Here, personalization is needed. You can send push notifications or reminders depending on user goals set at the beginning of their fitness app journey.

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The simplest way to propose a unique experience is to divide the audience by geolocation and language. People truly value when their tastes and interests are in the first place. Just look like Starbucks wisely uses its client preferences. The app remembers your favorite drinks and later offers exclusive deals related to buyer taste. So easy but so attractive!

App personalization will drive your conversions, loyalty, and user retention.

3. A great tool of analytics

That's always great to have all the info stored in one place. You don't need to think about all the integrations and millions of tools for your online courses. Now, almost everything can be done via a mobile app. Creators will admire all the payments, content uploading, and free migrations going through one single app.

The app analytics shows the most popular pieces of content. It's valuable information as it helps to develop a future marketing plan based on this data. You will see how much time people spend daily, what they do inside the app, and what are the most used features.

There are many tools to get app analytics. Firebase, App Annie, and SensorTower are one of the most known among the developers. If you have an iOS app for your online courses, you can track your data via App Store Connect. It will show you the number of paying users, App Store impressions, and even deletions in the last iOS version.

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4. Easy to interact with users

There is no better way to communicate with your clients than a mobile app. Basically, two types of messages exist: push and in-app notifications. Yes, sure, don't forget about email marketing, but who will use an email to contact mobile app users?

Push notifications are the pop-ups shown on a smartphone screen. They are like text messages but coming directly from the app. It's a powerful marketing tool to increase your conversions. Sending push notifications can make the user experience better if you show them new excellent app features.

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